Bing and Google both budding, at yahoo’s expenditure

Technology.am (Dec 16, 2009) — Even with the danger of Microsoft’s Bing, Google continues to take a larger share of the search engine market. However Bing is budding, too; it’s Yahoo that is trailing behind.

According to comScore’s November statistics (via eWeek), Google and Bing are basically having a feeding whirl on Yahoo’s vanished market share. Yahoo’s share fell by 0.5 percent previous month to 17.5 percent. Bing grabbed most of those searches, increasing from 9.9 percent in October to 10.3 percent last month.

Google took the break, bringing its entire market share from 65.4 percent to 65.6 percent in November. It is, however, a slower gain than the previous month, when Google gained a half percentage point.

Strangely enough, comScore’s numbers show an unusual development than those from Hitwise, released a week ago. Hitwise claims that Bing in fact lost market share in November, staying well below the double digits at 9.3 percent.

Google and Bing have occupied a bit of a search arms race recently. Both search engines have incorporated Twitter results, with Bing’s Twitter search and Google’s real time feeds of Tweets. Last week, Google introduced “Google Goggles,” which lets Android phone users carry out Web searches based on camera photos. Bing has a diverse type of visual search that shows results as graphics. Microsoft is in addition building out its Map features with Bing Maps Beta, and just released an iPhone app akin to Google’s Mobile app.

Meanwhile, Yahoo is flailing, its market share down 2.9 percent since November 2008. The company lost toolbar deals with Acer and HP, the two biggest computer manufacturers in the world, and simply isn’t innovating on search anymore.