BlackBerry App World Application Store Launched

April 1, 2009 - 1:43 pm | 12 views

blackberry_apps Research In Motion (RIM), a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market, launches BlackBerry Application World, a new on-device application store for BlackBerry handsets on Wednesday.

“The BlackBerry provides a truly unparalleled mobile experience for millions of people and we are thrilled today to enhance that experience with a new application store that helps connect consumers with developers and carriers,” said Mike Lazaridis, president and Co-CEO at Research In Motion.

“BlackBerry App World aggregates a wide variety of personal and business applications in a way that makes it very easy for consumers to discover and download the applications that suit them while preserving the appropriate IT architecture and controls required by our enterprise customers,” Lazaridis said.

BlackBerry App World is immediately available to BlackBerry handset users in the US, UK and Canada, with more country launches to follow. Users in these countries can download the application to their handsets.

The users can conveniently access the applications over both Wi-Fi and cellular networks.

What in store
Front Page Carousel: BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications will vary from week to week, helping users discover new applications for practically every aspect of life.
Top Downloads: The “Top Downloads” area on BlackBerry App World lists applications that are the most downloaded.
Categories: BlackBerry App World will feature a variety of application categories like entertainment, productivity and utilities, games, professional and business and etc
Search: BlackBerry App World includes a keyword search capability.
Reviews: Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews from other users, see screenshots and read a description of each application before they download it.
Recommend: BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry(R) Messenger.
Application Storage: BlackBerry App World includes a folder called My World, which can keep track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and reinstall applications and to easily transfer purchased applications to a new BlackBerry handset.