Google Launches Profile Results to Improve People Search

April 22, 2009 - 3:54 am | 19 views

Technology.am (Apr. 22, 2009) — Google launches “Profile Results” today that may go beyond Google’s own services. They’re promoting a way for people to tell the world who they are and, somewhat, in a way for people to claim their identity in Google’s main search results.

googleprofilesearch “People have no control over how they appear when other people search for them on Google. That’s a big issue we’ve heard,” said Joe Kraus, a director of product management at Google. “The new results are to better control what people see and improve the ability for people to fine what they’re looking for.”

In the new system, a new “Profile results” section will appear at the bottom of a Google search page, when it finds a strong match in response to a name-based search. Up to four profiles will be shown, from which you can also search directly for profiles.

The new system will cause many people to reexamine their profiles, as they hope to appear in Google’s main results. But with only four spaces, some names will be competitive. Which ones will show? Those that Google feels are “comprehensive enough,” Kraus said.

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