Google’s Admob plans examined by US regulator
Technology.am (Dec . 24, 2009) — The Federal Trade Commission (FTC) has asked for additional information about Google’s strategy to acquire Admob, a company specializing in ads for small screens.
The search engine giant said previous month that it hoped to purchase the Silicon Valley start-up for $750m (£449m) in stocks.
Google’s group product manager Paul Feng wrote in a blog post that the business “doesn’t see any regulatory issues” with the planned contract.
He admitted that the inspection intended the deal would not be closed right away. It took months for the FTC to consent Google’s previous acquisition of an additional internet advert company, DoubleClick.
“Closer scrutiny has been one consequence of Google’s success,” added Mr Feng.
Admob was founded four years ago and sells adverts intended to run on mobile phones.
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11.03.48 at 11:03 am
If it were MSFT buying Apple or Ubuntu or any other OS company, the FTC would scream bloody murder because MSFT already has 95% of the OS market.
Google has roughly the same percentage of the online advertising market, and yet the FTC will allow this transaction to further Google’s stronghold on the market? Really?
I guess that’s why we saw the CEO dining with Obama not too long ago.