Time to Launch the Dell’s MacBook Air Killer

March 17, 2009 - 8:10 am | 10 views

Finally Dell is expected to launch the mysterious Adamo that is also called “luxury” laptop. It could be the PC maker’s response to ultra-thin laptops including Apple’s stylish MacBook Air. The starting price is at around $2000. The target users are not normal buyers.

“It’s for an affluent crowd, and somebody who’s fashion forward, style conscious who wants to project an image of success and style. They probably have a fine watch, and nice, name-brand accessories, and we want this to be one of them,” said John New, senior product marketing manager at Dell.

Dell has a history of fairly boring designs, but the PC maker has been aggressive about changing that, said Stephen Baker, vice president of industry analysis at market research firm The NPD Group.
“While not everything has been a success, I think their colors and patterns on notebooks have resonated well and they have been steadily improving the design appeal of their products,” Baker said.

Further Reading