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Look Ahead 2015: The Digital Future For Businesses

28 January 2015 No Comment

Digital quickly became the new norm for businesses everywhere. Following the boom of the Internet in the early 2000s, we are facing the promise of interconnectedness today and it is a wave that no one can stop. The new year brings in latest innovations that aim to increase productivity and make even more people embrace the digital lifestyle. For big businesses, the digital future is brighter than ever. We present here a few key points to consider that aim to help you bring your business to the forefront.

Be on the go

Look Ahead 2015: The Digital Future For Businesses

Smartphone sales areenjoying a constant stream of success. Every year, new innovations in the way we communicate paved way for a clamor for mobile experiences. For big businesses, it’s important to understand the value of the mobile market. More and more people are tuning into mobile, doing things that were previously limited to PCs. Last holiday season, there was a huge increase in sales coming from mobile devices, making it hard to ignore the power of the smartphone. Big business should create a better understanding on how to work with the mobile ecosystem if they want an exclusive peek into the future of commerce.

Money follows the eyeballs

As with the general rule in marketing, money comes from what the eyes can see. It’s important for big businesses to remain visible in the market. From simply reaching out to your customers to carving a space of your own in the vastness of the internet, people react better to what they can see. People are reacting positively to brands that touch them. If you want to make your brand known, it’s best to flaunt it to those who matter: your core audience.

Big media is no longer big

Here’s the big truth: Big media such as newspapers, print ads, and television are no longer big. Google has eclipsed traditional media and people have embraced the digital life with their fancy gadgets. Google is now bigger than all magazines and newspapers in the United States alone. In 2014, they reeled in over $70 billion in revenue with Time-Warner’s media empire lagging in second with just $30 billion. This means that going digital enables you to join in on the growth that is expected to rise in the coming years.

Follow the millennials

If you believe that the children are the future, then you better believe the trends that are coming from the younger generation. With over 3 billion people online, a huge chunk of those numbers include the millennial generation. Raised back when the Internet was just starting, these kids have grown into digital-loving adults. They spend less time on print and radio, choosing to spend time on smartphones, computers, and tablets. Aligning your business goals to the goals of this generation ensures you a fruitful year and a brighter future.

Moving forward

The recent technological innovation allows you access to technology that functions better than the previous generation. Whether you’re dealing with packaging and advertising, your business needs a printer service that gets the job done within the timeframe that has been agreed upon. With new technology, print suppliers are able to improve the levels of service that they offer. Modern digital printers can now deliver thousands of pages in just one minute. The battle between offset vs digital printing press is quickly becoming a thing of the past due to the fact that digital is getting better and better.

 

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