3D TV Service Could Debut This Year

Technology.am (Apr. 12, 2009) —The Sky Company of UK is testing a 3D TV delivery system. Can the U.S. be far behind?

3dtv“Our aim is to refine 3D techniques and TV production and build a content library over the coming year,” Sky Chief Engineer Chris Johns said.

Sky has broadcasted several sporting events using this 3D TV technology. The events were shot on two side-by-side cameras, and then merged together to create the three-dimensional effect. Viewers still needed special polarized glasses to see the action in 3D.

But even if the service is available, regular TVs won’t be able to show the three-dimensional images. Consider, for example, adoption of the current non-3D line of HDTVs: Though the devices have been available for years, less than a quarter of American households had a high-definition television at the end of 2008, according to data compiled by Nielsen.

The analysis found that despite impressive growth rates, only 23.3 percent of American homes owned a high-def set as of November 30, 2008.

When it comes to high-definition movies, Blu-ray players are rapidly gaining momentum, too, with disc prices dropping to as low as $10 and widespread adoption predicted within the current year. Still, the industry has yet to agree upon a standard protocol for 3D content within the medium, creating another roadblock that must be overcome before 3D TVs could gain mainstream market appeal.

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