Technology.am (Dec. 05, 2009) — You wouldn’t inevitably imagine it; however Avast and Google Chrome may be the next peanut butter-and-jelly combo in the software world. Google’s nascent browser has paired with amongst the most well-liked free of charge security programs in the world so that when users run the Avast installer on a computer that has neither Chrome nor Avast, they’ll be presented a opportunity to install Chrome at the same time. This is the primary such bundling for Avast in its 21-year existence.
The Chrome alternative in the Avast installer does two things in a different way from the more common opt-out user experience that many programs offer in an installer in substitute for financial backing. For one thing, the Chrome window just turns up if you don’t already have it installed, although more significantly, it forces users to dynamically decide installation. Neither the “yes, install” nor the “no, don’t install” radio buttons are checked by default. Certainly, users are required to check off “no” if they don’t want it, but this should radically cut down on the occurrence of accidental installations that have a tendency to plague otherwise-similar piggybacking installs.
The Avast/Chrome combo may well strike to some as an odd duo, or at least its more advantageous for Avast than for Chrome, but remember that Avast has more than double the users that Chrome does. Google’s Vice President of Product Management Sundar Pichai said Chrome had over 40 million users at the Chrome OS press conference at the end of October, and the end of November saw NetApplications peg Chrome at 3.93 percent of the browser market, a 0.35 percentage point increase. In the meantime, on Avast’s Web site, the Czech Republic-based security vendor is preparing to fly its 100 millionth user to Prague on an expenses-paid outing.
A Google spokesman indicated that other deals may be in the works. “Users’ reaction to Google Chrome has been exceptional, and we’re enduring to investigate ways to make Chrome reachable to even more people. This could potentially consist of sharing via a number of channels, such as the distribution we are at present doing with Avast.”