Technology.am (Apr. 7, 2009) — Google Inc. helps newspaper websites make money through online advertising and does not misappropriate their content, a lawyer for the search engine, Alexander Macgillivray said on Tuesday.
“Users like me are sent from different Google sites to newspaper websites at a rate of more than a billion clicks per month, we drive traffic and provide advertising in support of all business models — whether news sources choose to host the articles with us or on their own websites,” he added.
“Some readers, users and journalists have asked us if the AP’s plan is about Google since we host complete AP articles,” Macgillivray wrote. “The answer is that it doesn’t appear to pertain to Google since we host those articles in partnership with the AP.”
Publishers from The New York Times Co to EW Scripps Co are struggling with a decline in advertising revenue that threatens the survival of some of their newspapers.
They are trying to find ways to make more money online to make up for what they are losing in their print editions, but so far that has been impossible.
“In all cases, for news articles we’ve crawled and indexed but do not host, we show users just enough to make them want to read more — the headline, a ‘snippet’ of a line or two of text, and a link back to the news publisher’s website,” he wrote.
That practice conforms to U.S. copyright law, he said, adding that newspapers or wire services that object to Google’s fair use of their content can request that it be removed from the company’s index.