Technology.am (May 12, 2009) — Google has launched its first television advertising campaign on US networks to promote web browser Chrome and an attempt to compete with Microsoft’s Internet Explorer.
According to statistics from Net Applications, Chrome is used by just 1.4% of internet users compared to Microsoft’s Internet Explorer, used by 66% of users. Mozilla’s Firefox, comes at second with 22%, Apple’s Safari program comes third with 8%.
This campaign of Google is also an attempt to highlight the effectiveness of the company’s TV Ads system, which allows Google act as a broker to sell advertising time on television networks.
Google expects that this campaign can help to promote the concept of using TV Ads into the minds of media executives.
The 30-second spot shows a stop-motion animation in which a tray of children’s play bricks is rearranged to resemble a browser window – an image intended to represent the simplicity and ease of using Chrome.
The company said that the video was made by a team from Google Japan as a YouTube clip, but had proved so successful that it had decided to take it on to traditional TV.
“After releasing this video on the web, we got lots of positive feedback and thoughtful comments,” said the company.
“We designed a Google TV Ads campaign which we hope will raise awareness of our browser … we’re excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.”