Technology.am (July 30, 2009) — Google’s plan to enter the real estate market is ruffling some feathers in Australia, with two of its largest media clients Fairfax and News Limited threatening to shun the search engine giant.
Users can now search for properties to rent or buy when browsing Australian maps, filtering by price range and property criteria, in a similar manner to the search functions of dominant Australian real estate portals domain.com.au and realestate.com.au.
The websites themselves use Google Maps and StreetView services to locate properties and display photographs. Google aggregates the listings through a new, free service extended to all real estate representatives, including independent agents and individual landlords.
Users are directed back to the original display sites, but not before Google has harvested the click-through traffic generated in searching and browsing the results.
Fairfax Digital and News Ltd, both heavily reliant on Google to drive online traffic, have separately indicated they are reconsidering their extensive swathes of Google Australia’s advertising services following the service’s introduction.