Have you ever signed up for a newsletter or service online and received an immediate and personalized response in your inbox directed to you? Or realized that the company seemed to know when you haven’t interacted with them in a while or could usually seem to send you just what you need in a timely manner? No, it’s not a special employee in their company dedicated to communicating with you but is the result of an optimized autoresponder at work.
GetResponse’s autoresponder is a powerful email marketing automation tool that allows you to execute time and action based emails related to the subscriber’s preferences, activity and profile. This means that you can create pre-approved responses to customer needs and queries based on a variety of expected scenarios. For example, if you’re running an online training program via email that is set to be delivered at 5pm every 2nd Tuesday of the month for each subscriber, it can be delivered automatically without the need to manually monitor activity with each subscriber. Or have specific emails sent to users depending on what they click on, purchase and show interest in – that’s email copy that responds to user behavior.
Their Autoresponder 2.0 service allows you to communicate with subscribers in a more fluid, relevant and interactive manner by allowing you to:
– Create and send unlimited time-based messages according your customers’ profiles with seamless drag and drop order management and advanced timing control
– Automatically respond based on your subscribers’ needs and actions triggered by opens, clicks, completed transactions and other important activities and events.
Provided that you’ve signed up for at least their free trial option, here’s how to setup an autoresponder with GetResponse:
How to Setup a Time-Based Response:
To first create the autoresponder, go to Messages in the top menu bar and select Create Autoresponder. By default, you are taken to the Time-basedautoresponder – first in the list.
In the calendar icon field, fill in a value in On day that corresponds with the number of days after user subscription, the message is to be sent.
Next, specify which campaign the autoresponder should track in order to produce the desired action.
Some additional scheduling options:
On day zero, you can choose to send the message:
Immediately – this means your message will be sent immediately after the subscriber joins or is assigned to the campaign.
With delay of – with a maximum 23-hour delay after subscription.
No earlier than – this means your subscriber will not get the email earlier than the time you specified regardless of their sign-up time.
You may switch the Time travel feature to ON, to ensure all your subscribers receive your message exactly when you want, regardless of where they are.
To exclude any day of the week from the schedule of a particular message, simply uncheck the fields next to the day names; or leave them unchecked if you want your message to be sent on any day of the week.
After completing the initial setup process, specify a message to be sent when this event is triggered. Click Choose message to access and select any draft, sent or existing autoresponder message. Or, to create a new message, click Create new email.
Then give your autoresponder a name and click Save or Save & Publish to include this message in your active queue.
How to Setup an Action-Based “Clicked” Response:
The action-based autoresponder sends a follow-up message when the subscriber clicks a link in another message.
To setup, go to Messages in the top menu bar, click Create Autoresponder and go to Clicked from the available autoresponder types.
Specify contacts the autoresponder applies to, then from the dropdown menu; choose one or more campaigns or segments. Specify the message and exact link to be tracked.
Here you may get very specific with how you respond to clicks, whether immediately, delayed, at specific intervals or recurrent.
Scheduling Immediatelymeans: Your message is sent immediately of course.
With delay of: You specify the number of days and hours to add as a delay to the time of subscription.
Exactly at: Here you specify the exact time of day when your message is to be sent. Switch the Time travel feature ON, to ensure all your subscribers receive your message exactly when you want, no matter where they are.
Recurrent: Enable this option to track your clicked action in an infinite loop.
After selecting your preferences, choose which message should be sent when your click event is triggered. Here you click Choose message to access and select any message, whether previous sent, drafted or otherwise created autoresponder. Of course, you can choose to create a new email message.
Once you’re complete, give your autoresponder a name and click Save or Save &Publish to include the message in your active queue.
After hitting publish your autoresponders become active and ready for interaction with your subscribers.