Technology.am (Sept. 23, 2009) — Amsterdam based company Layar announced the addition of 3D capabilities to its augmented reality browser platform enabling developers to create more realistic and immersive augmented reality experiences for mobile devices.
With 3D capabilities, developers can tag real-life objects with 3D text, place 3D objects in real-world space, and create multi-sensory experiences.
Layar 3D makes use of OpenGL, the accelerometer, the GPS and the compass of the phone. Developers can place 3D objects in their content layers based on coordinates. Objects can be optimized in size and orientation to create an immersive and realistic experience.
The 3D capabilities support live downloading and rendering of 3D objects. Actions such as “open link” or “play music” can be assigned to 3D objects.
Together with selected partners Layar will update their API to support 3D objects for new and existing layers. Layar will launch 3D to the public in November together with the launch of version 3.0 of the Layar Reality Browser for Android.
The Layar Reality Browser displays real time digital information on top of reality in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, tourist information, play a live game, etcetera. Layar first launched on June 16th, 2009 and announced its global launch and version 2.0 on August 17th, 2009. The Layar platform serves as an enabler for mobile location services – any database with geo-location information can easily be turned in a content layer. The Layar Reality Browser is globally available for mobile phones running the Android operating system, with iPhone 3GS coming soon.