Lord & Taylor forbid Raccoon Dog Fur from all its 46 Retail Stores in the US

Technology.am (Dec. 03, 2009) — The Humane Society of the United States and retailer Lord & Taylor have reached an agreement in a court case filed previous year alleging that a number of of the nation’s leading department stores and fashion designers have frequently affianced in bogus promotion and mislabeling of fur garments. Pursuant to the agreement, Lord & Taylor will end all exploit of raccoon dog fur ( a canine species frequently skinned alive in China ), and will alter its publicity and garment labeling practices so that shoppers are better educated about what type of animal fur is there in fur-trimmed garments.

logo_LordTaylorThe contract with Lord & Taylor comes a few months following a related settlement was reached with fashion designer Andrew Marc. The lawsuit is taking place against the three non-settling defendants: Macy’s, Neiman Marcus and Saks Fifth Avenue. The case is set to go to trial in 2010.

“Lord & Taylor has taken the most important step forward by ending the trade of raccoon dog fur, and by willingly intensifying its labeling values for all fur products,” said Jonathan R. Lovvorn, vice president and chief counsel for animal protection litigation for The HSUS. “Macy’s, Saks and Neiman Marcus must unite with Lord & Taylor in honoring consumers’ strong longing to keep cruel and inhumane products out of their shopping bags this holiday season.”

Throughout the past three years, The HSUS recognized dozens of fallaciously advertised or misleadingly labeled fur garments across the retail industry. Raccoon dog is the most frequently misused kind of fur, frequently described as a different animal or even as “faux fur.” Additionally to being misleadingly advertised and mislabeled, raccoon dog fur jackets are in addition usually not labeled at all — which is acceptable by a loophole in the federal law, even if the fur has been dyed not natural colors like green or pink.

The HSUS brought the court case under the D.C. Consumer Protection Procedures Act alleging that the defendants are ( 1 ) advertising and labeling products as “faux fur,” when they are, in fact, derived from real animal fur or ( 2 ) advertising and labeling products as common raccoon, fox or rabbit fur when they are, in fact, made from the wholly distinct species of raccoon dog — a member of the canine family. The complaint also alleges violations of the federal Fur Products Labeling Act and Federal Trade Commission Act, which ban the fake advertising and mislabeling of any fur product.

Since 2006, The HSUS has educated dozens of companies about fur labeling and advertising problems and urged them to take remedial action. The HSUS in addition filed two legal petitions with the Federal Trade Commission—one in March 2007 and the other in April 2008—looking for enforcement action and criminal and civil penalties in opposition to more than 20 companies for violations of the FPLA.

The HSUS urges Congress to pass the Truth in Fur Labeling Act ( S. 1076/H.R. 2480 ), introduced by Sens. Robert Menendez, D-N.J., and Susan Collins, R-Maine, and Reps. Jim Moran, D-Va., and Mary Bono Mack, R-Calif., to need true and reliable labeling of fur-trimmed garments in spite of of dollar value.

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