Samsung announces World’s First Mobile Display Driver IC with Touch Embedded DDI technology (Sept. 22, 2009) — Samsung Electronics has developed a single chip that integrates a capacitive touch screen control function in a mobile display driver IC (DDI), based on Samsung’s Touch Embedded DDI technology.

samsung-logoThe single chip Touch Embedded DDI solution supports industry demand for simplified system designs, which will enable the use of slimmer form factors in mobile application designs. Initial targeted applications for the Touch Embedded DDI include mobile phones, portable multimedia players (PMP) and MP3 players.

“Samsung’s Touch Embedded DDI technology achieves three significant advancements: reduced chip area, lower power consumption and superior cost competitiveness,” said Dr. Myunghee Lee, vice president, DDI development team, Samsung Electronics.

Compared to resistive touch screen control technology, capacitive touch screen control technology allows more advanced features such as soft-touch and multi-touch functions.

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