Samsung Introduces Major Advertising Campaign to Drive Business-to-Business Presence

Samsung Electronics launched an advertising campaign, “Ctrl P” to strengthen its brand among a business-to-consumer (B2C) market in particular for its mobile phones and televisions and raise awareness of the company’s printer offering.
The “Ctrl P” stands for “easy manageability” of business customer’s printing infrastructure through Samsung’s printing solutions. The “Ctrl P” campaign will run in 14 global markets, Australia, Canada, China, North America, Russia and Singapore and eight European countries.
Samsung’s printing devices and solutions portfolio are easy-to-use and enable organisations to manage their printing fleet centrally, minimising maintenance, while offering greater control and reducing the cost of office printing. “Growing the printer business is a major focus for Samsung,” said Anthony Toope, Marketing Manager IT Division, Samsung Electronics Australia.