Samsung signs RealD in nascent 3D TV market (Jan 04, 2010) — Samsung Electronics has announced a joint venture to utilize RealD’s 3D display technology in its TVs, a move that could assist to widen RealD’s business from theaters today to the home tomorrow.

samsung-logo“Together, we are dedicated to enhancing the TV viewing experience with the finest that 3D technology can offer including immersive, lifelike depth and a new realm of color clarity,” Dongho Shin, senior vice president of Samsung Electronics’ Visual Display Division, said in a statement.

3D display technology today is usually restricted to first-class movie theater screens, with RealD vying against Dolby 3D from Dolby Labs and XpanD. However home 3D theater is the next frontier. High-profile 3D movies, most particularly James Cameron’s “Avatar,” are nudging 3D technology toward the mainstream in both movie creation and display.

The complicated trouble with 3D is making sure that people’s left and right eyes see the similar scene from somewhat different perspectives, letting the brain rebuild the 3D world. The screening today usually is done with special glasses–not the red and blue cardboard models from decades past although a variety of other more refined technologies. RealD uses polarized light to divide the right-eye and left-eye views.

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