The WSJ Said No Charge for App or Content (Apr. 16, 2009) — Good news for news addicts who can still endure reading about the stock market, The Wall Street Journal took the wraps off an eponymous iPhone app, offering news, video, and even podcasts, there’s no charge for the app or the content.

wsj-appThe Journal app bears a striking resemblance to the Times app, with a five-icon toolbar that spans the bottom of the screen and a banner ad just above that. (Hey, somebody has to foot the bill.)

But this doesn’t resemble the Times, the Journal app seems to load much faster than the notoriously pokey Times, and it sports prominent buttons for Video and WSJ Radio.

The latter consists of a two-minute podcast that starts streaming immediately when you tap through. But it lacks a time stamp, so there’s no way to know without listening if it’s any newer than the last podcast you played.

As for the videos: they flat-out refused to play, though we’ll cut the app some slack on its first day; no doubt looky-loos have stampeded the Journal’s servers.

Other amenities include a button to save articles for future reference and another to e-mail them to friends. Plus, you can customize the toolbar with any of 16 icons, giving you one-tap access to sections like Tech, Opinion, and Barron’s.

Thus, the WSJ app is sure to please the business crowd–particularly believing that they don’t have to tap their slush funds to get it.

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