Vitaminwater to Crowdsource New Flavor via Facebook Contest of $5,000 (Sept. 10, 2009) — Beverage brand Vitaminwater launched “Flavorcreator” a new Facebook app designed to crowdsource ideas for new beverage flavors.

vitaminwater_DThe app Flavorcreator will allow users to vote on new flavors and win $5,000 prize. Users will also create the label for the bottles, and the winning flavor will be selected by country singer Carrie Underwood and rapper 50 Cent, which will be sold in March 2010.

The app has a cartoon of a woman who guides you to vote on their favorite flavor.

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