Technology.am (Dec. 07, 2009) — The prevalent online retailers took in much better shares of the post-Thanksgiving shopping rush, while less significant retailers suffered. Sites like Amazon.com, Wal-Mart and Target were winners with good deal hunters. The Web sites for those three retailers captured 18.9 percent extra traffic amongst the top 500 retailers than previous year and gained in on the whole visitors, according to Experian Hitwise. Just two sites in the top 20 — Overstock.com and Home Depot — had declines in their traffic shares.
Traffic at sites directing shoppers to deals for the Friday following Thanksgiving surged 9 percent over previous year; those sites too sent more visitors to the top sites, even though Amazon’s referrals dropped by 32 percent.
“Consumers are stingier when it comes to finding the most excellent deals,” said Matt Tatham, director of media relations for Experian Hitwise. That is leading them to look out for better retailers, which promoted their deals for the Friday after Thanksgiving added a great deal than in the past. Wal-Mart, for example, had formerly endangered to sue sites for posting its confidential pricing information early. But this year, it sent out ads a week in advance, he said.
Because of the slump and greater consumer consciousness of deep discounts, Mr. Tatham expects that more shoppers “will hang around to discover the best post-Christmas deals” this year.